The subtitle of our logo reads “life. changing. fitness.” We wrote it this way for a reason.
First, CrossFit is ultimately about leading a better life. We intend to do this through fitness, but the ultimate goal is to live a longer, happier, more fulfilling life. A fit person is very mobile, can enjoy the great outdoors, is usually unencumbered by sickness, and feels great most of the time. Fit people live longer and have more time with their loved ones, grandchildren, and even great-grandchildren. We don’t live to exercise, we exercise to live. Fitness is just a intermediate goal on the path to our ultimate goal: life.
CrossFit is also about changing. None of us would exercise if we didn’t want to change in some way. We can either change positively, or we can change negatively. Either way, we are always changing. If you aren’t changing, then you are dead: changing.
Fitness is the way we achieve our ultimate goal of a better life. This is why we believe in CrossFit: CrossFit develops fitness. That is indisputable. By the way, before you say to yourself “My program develops fitness too,” what is your definition of fitness? Does it include strength or endurance? Probably so. What about balance, coordination, accuracy, agility, stamina, flexibility, power, and speed? CrossFit’s definition of fitness includes all physical skills, leaving none deficient. We believe fitness encompasses all those skills and becoming proficient at them improves our lives: fitness.
The subtitle also reads correctly when taken all together. CrossFit develops life changing fitness. It will improve your health, well-being, and overall happiness in ways that you wouldn’t believe if I told you. You would think I am a snake-oil salesman (and you may already think that). You must simply experience it to believe it: life changing fitness. If you’d like to know more, contact us to schedule a free intro. We’ll talk with you about your goals and specific needs, and then put you through a light CrossFit style workout if you want! You’ve got nothing to lose, and it’ll be fun and informative, so give it a shot!
Join in the discussion here on our website! You can also like our fan page on Facebook and check out our Twitter feed, @crossfitimpulse. We also post lots of videos on YouTube if you’d like to watch some of the things we do. Come join us!